A Guide to Radio Advertising and Its Benefits
Since you are not seeing anything when you listen to a radio broadcast, then you make your mind do all the work. Advertising done on radio has more impact to the listeners because they use their minds when they listen to it and not like watching TV when you can simply ignore what you hear and just look at the pictures on the screen. From its low cost to its effectiveness, the benefits of radio advertising are numerous. Below are some of the benefits of radio advertising.
Advertising on a radio program is very personal and intimate to people listening to them. People tend to be alone when listening to the radio and some listen while they are driving, jogging, or simply sitting quietly at home listening. These listeners have their favorite radio stations that they have a strong relationship with. The music that is played on the radio is something they identify with and they have their favorite personalities that they listen to on-air.
If you are advertising on an all-sports program or a classic rock format, your radio station know the people whom they can reach. Rest assured that your advertising will reach the target audience that you want to reach by gender ager and economic status.
It is not expensive to advertise on a local radio broadcast. If fact, if you compare radio advertising to advertising using TV commercials, print, and direct mail, radio advertising will come out most cost-effective than the rest.
With radio you can be anywhere and you can hear what it is saying to you. You don’t have to sit in front of a TV or in front of a computer. You don’t have to read a newspaper or a magazine. You don’t even have to find the eyeglasses that you have misplaced or even know how to read to be reached by your radio broadcast. With radio advertising, the message is brought forth to the audience without doing anything. Whatever is said on the radio will come to the hearing of those who are near it.
There are promotional activities offered by radio stations to support your advertising. You now have a partner to your success in your radio station. This allows you to give away promotional items with your name and logo, be live on-air, or even hold broadcasts from your place of business.
Every time they listen to the radio you advertisement will play frequently and repeatedly. You can build awareness of your products through radio ads that your audience can hear repeatedly. Your ads will keep on playing on the station that most people are loyal to thus increasing your ad’s impact on these audiences.
There is more effective storing in the memory when people hear your ads rather than simply reading it.